May 6, 2014 § Leave a comment
Gerardas Kupciunas, 1368058019
TFD1065 Design Practice in Context
6th of March
How I think about Mind Maps
There are many ways of dealing with information, brainstorming and sharing ideas. Most people are used to taking linear notes, but usually end up with a bunch of papers with no clear view on the subject. Mind mapping is a method of visually mapping out information, thought processes or ideas. This technique was popularized by author and consultant, Tony Buzan. Mind maps use a two-dimensional structure, instead of the list format we are used to when taking notes. This is why I think that mind mapping is the best method for dealing with information.
Mind maps can be used to greatly reduce the complexity of any subject. With the idea of visually connecting thoughts with one another, not only does it help us approach aspects from different angles, but also clearly indicates our thought processes in a way that could be understood by a wider range of people. In 2005, Jamie Cunningham conducted a user study, which showed that mind mapping helped 80% of the students understand concepts and ideas in science. That is why mind mapping could be a very useful technique either working in a group or on your own.
It’s known for a fact that mind maps have a way of improving people’s memory. Unlike traditional note taking, mind mapping works in a format that is similar to the way your mind stores and recalls information. In 2002, a study showed that mind mapping improved the long-term memory of factual information for medical students by 10%. Also, the research by Farrand et al illustrated that mind maps provide an effective study technique when applied to written material and more likely to encourage a deeper level of processing memory formation. In other words, mind maps help us keep our thoughts organised on paper and in our minds as well.
Mind mapping is also a brilliant tool for encouraging creativity and unleashing potential. Many artists use this method to inspire themselves in approaching different subjects from a more creative perspective. The most common example would be the usage of colour and imagery. Nancy Margulies explained in ‘Mapping Inner Space: Learning and Teaching Visual Mapping’ that children visualize pictures in their minds before learning a language, and if they are trained only to write words in one colour, on lined paper – the creative channels and mental flexibility diminishes. This is why using other methods, like mind mapping, keeps our creativity fired up.
To sum up, whatever the reason for using mind maps would be, it will always be better than linear note taking and other similar methods. Not only does it reduce the complexity of the subject, but can also have a huge impact on improving a person’s memory or help him reveal some unexplored creative potential. This is why I think that mind mapping is the best technique to deal with information, brainstorm and idea sharing.
How I think about Banksy
Banksy is a British street artist, political activist and film director. He is famous for his specific combinations of dark humour and graffiti, usually commenting on political, social activity and dedication to his art. Thought some people consider Banksy as a vandal, his work is admired by the majority. He usually co-operates with musicians and other artists in order to present his work and his message, yet his identity still remains unknown. Being admired by the general public, Banksy can be stated as one of the most iconic and influential artists of the modern era.
Banksy was one of those artists who brought art to people who don’t go to art galleries. Most of his work could be seen from public places, because of the fact that he painted on bus stops, fences, building walls and the street. Despite graffiti being considered as vandalism and illegal by the government, more and more people began to admire Banksys work. It was not long before the population of street artists started growing rapidly behind this artist’s popularity and success. It was called ‘The Banksy Effect’ by the media. That being said, Banksy is an incredible artist, who lured more people to admire art by simply producing work on the street and I find that really amazing.
Another iconic aspect of Banksy is that the purpose of his work is to tell something to the general public. This is why his artwork is so often bold, simple and could be easily understood and admired at a glance. It is this obvious and straightforward message that attracted most of the Banksys admirers. For example, Banksy wrote ‘I don’t believe in global warming’ on a wall just above a river. That sentence is always half-way covered in water, but you can still read the sentence. It a clear message for people to start thinking more about preventing this global catastrophe. Banksy has made much more artwork similar to this and that is one of the reasons I find him an amazing and inspiring artist.
Despite all the straightforward messages in his work, Banksy is also famous for his overtly mischievous and humorous style. These types of artwork usually cover political themes, hypocrisy and greed. Banksy is not afraid to mock the flaws in our society and reveal them throughout his artwork. Once, he snuck into the London Zoo and spray painted the message ‘I want out. This place is too cold. Keeper smells. Boring, boring, boring.’ in the elephant pen. When Paris Hilton released her debut music CD, he created around 500 fake copies with a mockingly re-edited cover design and phrases like ‘Why Am I Famous?’ and ‘What Am I For?’. Although being a lot less playful and more serious nowadays, Banksy has really done some hilarious artwork throughout the years.
To sum up, the British street artist created a new style of media interpretation by using graffiti, made people laugh with his humoristic work and think about topics like global warming through his straightforward messages in art. This is more than enough to prove that Banksy is truly one of the most iconic and influential artists of the modern era.
How I think about Pop Art
Pop art was the art movement of popular culture. It emerged in the 1950’s in Britain and by 1960 – the United States as well. Most famous artists of that time included Andy Warhol, Roy Lichtenstein, Blek le Rat, Banksy and many more. Despite being an international movement, involving different styles of painting and sculpture, it employed aspects in mass culture, mass media and mass production, thus considering it as one of the most successful and well received art movement of the modern era.
Some pop culture art inspired people to view everyday objects in a new perspective. For example, Andy Warhol produced a wide range of artworks depicting Campbell’s Soup cans, which are considered as one of the most iconic pieces of work dedicated to pop art. It had a unique visual style and design – the painting layout divided into 6-8 pieces, which were presented with a different colour spectrum. This method of design is still being used in modern art and advertising nowadays.
Pop artists usually used images or portraits of famous celebrities, cartoon characters (i.e. Andy Warhol ‘Mickey Mouse’, 1982) and adverts, which led their artwork gain more appreciation and success. For example, the well-known 1950’s actress Marilyn Monroe was presented in one of the famous Warhol paintings (i.e. Andy Warhol ‘Marilyn Diptych’ 1962). It was not only recognized for the image itself, but for the use of colour and design as well. These aspects also reflected a specific mood that spoke to the audience also.
Most pop artists commonly used up to 3-4 high contrast colours on their prints. Not only was it considered original back in the 1960’s, but also caught the attention of many people and it was easier for them to understand the artwork. It was not long before the media started using the art as a way of enhancing advertisements. Companies like Coca Cola, DKNY and others applied layout designs, mono-printing and even the actual work of pop for their own brands (i.e. Limited edition Pop Art for DKNY ‘Be Delicious’ fragrance). That being said, this movement implemented some core elements to the advertisement industry that are crucial aspects till this day.
To sum up, pop art was indeed one of the most influential movements of the postmodern era. It introduced the world to new and creative perspectives of object viewing. Legendary artists presented different and bold artwork, which led people appreciate more minimal concepts of the paintings (i.e. minimal color usage). It was also well understood and received by the general public and that was one of the most important factors why pop art was so successful.
May 6, 2014 § Leave a comment
Frog Design manifesto review
Frog Design is a global innovation firm founded in 1969. Originally geared towards industrial design, this company has expanded its capabilities dramatically by bringing custom products, services and experiences to the market. Many of its most famous designs are of consumer electronics and computers, yet they’ve done loads of other successful projects in other sectors of the market. Now, I will discuss and criticize this brands manifesto, reveal the pros and cons and state my opinion about it.
First of all, the manifesto itself lacks the color. The companies official website, for examples, looks very lively, full of bright colors and unique design with sharp edges and a beautiful page layout. The manifesto, unlike the website, has an entirely different theme – it’s colorless, the font is like a round, simple drawing and looks a bit childish compared to the websites design. I don’t mean that it’s bad, it just doesn’t connect with their companies original theme and I believe that adding color would at least make it a little better than it is now.
Secondly, compared to the original design, the manifesto looks too simple for my taste. Some elements are not as detailed as they should be. for example their website is detailed and there is practically no space that isn’t being used with the fullest potential. The manifesto, compared to it, looks like a sloppy hand drawing. I strongly believe that despite the lack of color, more detail should be added to the manifesto in order to better present what the company stands for.
On the other hand, the variety different fonts for different words is actually a good idea to show the reader what the company stands for. By changing the text for various words, it’s like an idea to show the reader that the company has a wide range of services and skills available and that could intreage more clients to explore the company. This element is probably the most beneficial part of this manifest and I consider it to be original and a good Idea to show what the company actually stands for – multitasking.
To sum up everything, I strongly believe that this manifesto should be improved. Despite being original and creative, I strongly believe that the design quality has to match the companies website and the original design, in order to give the right impression to the reader. This could be fixed by adding color, maby some shapes or images in the background and working more on the word detail. In short, mach the quality of the website with the manifesto and everything will be allright from my point of view.
November 24, 2013 § Leave a comment
Here is an example of a mind map I’ve created for the Street Graphic project.
November 14, 2013 § Leave a comment
Gerardas Kupcciunas, 1368058019
TFD1065 Design Practice in Context
14th of November
How I think about the evolving world of art
We live in a world of technological advancement. The man kind continues to evolve dramatically fast and people are becoming smarter and more creative each day. Because of this ongoing evolution, people find ways to improve their work, life quality and create new opportunities that would have been considered impossible in the past. Despite evolving and improving, new ideas are also born, which push out some of the old ones as time goes by. These changes can also be seen in the world of art.
First of all, computer technology and software has become one of the most widely used tools of creativity in art nowadays, providing people with new abilities to express their creative thinking in a variety of ways. For example, you don’t have to be a master in drawing sketches and painting portraits to actually become a great artist. Also, young people tend to be using new technologies from an early age and that makes it easier for them to master loads of unique programs like Photoshop faster than the old generation. I think that this is a great way to express your creativity and I consider myself as one of those people who love to produce their work in this particular format.
Secondly, artists don’t need to be presenting their work on the street or book expensive art galleries. With the creation of the internet, not only do people gain the ability to upload and preview their work online, but they can also receive valuable criticism and many opinions about their work from different people all over the world. For instance, artists can upload their work to social networks, blogs or virtual art galleries and see how well does it affect the public and the media. In my opinion, this is a huge improvement and an inspiration for young artists to come out of hiding and reveal their ideas to the whole world and receive valuable feedback.
Finally, learning and adapting new methods in your work has become easier than ever before. The online world is filled with various video tutorials, information blogs and websites, designed to inspire and train new people into becoming artists. For instance, graphic designers hate reading, so probably the best way to learn some new techniques for them would be by watching video tutorials. They take less time, visually explain certain aspects and could be really enjoyable to watch. I strongly believe that the ability to have access to that much data out there is brilliant and it would be unwise to miss the opportunity of learning so much.
To sum up, I truly believe that all the improvements made in the art worlds nowadays are excellent and will continue to evolve in the future. New techniques will develop, new artists will come out of hidings and I consider this as a brilliant thing for the world of art and creativity. It’s up to us to adapt, learn the modern ways and become a part of this evolution.